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Strategies to engage a multi-generational workforce, convey challenging messages,
and create a workplace culture where everyone belongs

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Crystal Banks

Ulta Beauty
Director, Diversity & Inclusion
Crystal Andrews Bank is the Diversity and Inclusion Director at Ulta Beauty. As a proven cultural transformation change agent with over ten years of experience, she furthers Ulta’s  D&I efforts by identifying and formulating viable solutions to drive innovation. She drives the organization’s D&I strategy, serves as an enterprise D&I consultant, leads internal and external D&I communication messaging, and provides oversight for a myriad of diversity initiatives.  

Crystal’s background includes stints in Marketing and Internal Communications which assist in her big picture ideology and creative approaches. She studied at St. John’s University and received her MA in Sociology and BS in Communication with a business minor. Previously, Crystal worked at the Federal Reserve Bank of Chicago, KPMG, Baxalta and Johnson Controls where she added value to develop and strengthen their D&I agendas.